146: Snickers

I’m not one to masticate and tell, but I have been with a lot of candybars in my time. You know how it is: you’re young, you’re with a new Sugar Daddy every other week. I was in a monoyummy relationship with Charlston Chews for a while. Spent a year with the 100 Grand Bar. Even hooked up with Bit O’ Honey a few times.

But after you’ve played the field for a while, it’s time to settle down. You find the best of what’s out there and stick with it. For me, it was this:

With a roster of ingredients consisting of milk chocolate peanuts, carmel, and nougat, Snickers is the like Justice League of candybars: it only contains the top guns, with no second-stringers like toffee or Elongated man.

This is what the back of the wrapper looks like these days:

This is one of a series of hip ads that M&M Mars has been running for a few years, based on neologisms and puns. I find it unseemly. Snickers is a classic; giving it a too-clever-by-half advertising campaign is like putting Ingrid Bergman in a miniskirt. Well, that doesn’t sound so bad, on reflection. Objection withdrawn.

Rating: Whoa, this is a lot sweeter than I recall. My first assumption was that they had changed the recipe in someway, perhaps by replacing the sugar with high-frutos corn syrup. But a scan of the ingrediants still showed sugar at the top of the list:

But further down there it is: corn syrup. Maybe not the newfangled high-frutos kind, but obviously a newer addition that had altered the taste.

Or … maybe not.

Huh. Maybe it is the same candybar I ate as a kid. Maybe I’m the one who’s changed. It’s not you Snickers, it’s me. But we had a good run. And you’ll always be the standard by which all candybars are judged. 95ยข/$1.

6 Responses to “146: Snickers”

  1. Rebecca says:

    I haven’t had one of those since three years ago when I found out my daughter has a peanut allergy and I love them so much! I usually go for m&ms when I get a chance to indulge in peanutty goodness, but maybe next time I’ll have a snickers!
    Thanks for bringing back vending spree!

  2. ikes says:

    I’m with you. When i get a candy bar craving, it is snickers every time. I like to bite off just the nougat part and eat that alone, then move on to the peanut/caramel part. I often dream of a candy bar consisting of only the lower half of a snickers bar.

  3. Stephanie S says:

    My mother loved Snickers bars and would stash them in the freezer. Frozen caramel and peanuts wreak havoc on loose baby teeth and possibly even adult teeth that are not loose. I had fallen away from them lately, until I went to Target to buy Halloween candy and picked up the mixed bag of Mars candy. Needless to say, the kids didn’t get any Snickers from me. Not that they would want any after that freaky ad with the creepy lady monster mask thing.

  4. [...] of sweets. But, growing up, it seemed as though the existing candybars had been around forever: Snickers, M&Ms, Mr. Goodbar, Crunch, Almond Joy, and so forth. Compared to those, Skittles was a [...]

  5. [...] Having previously raved about peanuts alone and peanuts in the company of chocolate and caramel, it will come as no surprise to you that I like the middleground as well: peanuts and chocolate, [...]

Leave a Reply