108: Riceworks Salsa Fresh Gourmet Brown Rice Chips

Is this the most insufferable package you’ve ever seen?

“I’m low-fat! I’m gluten free! I’m made from whole grain!” Oh for the love of Mike. It refers to itself as a “crisp” fercrissakes, so it even has the whole faux-British accent thing going. I’m not sure what font the “Finally, a crisp with NO artificial flavors …” blurbs is in, but I’m going to go ahead and call it Arroganta.

Man, can you even imagine what the RiceWorks employees are like? They probably dominate the conversation with boasts about how they only eat organic produce still planted in the ground, and wonder aloud why everyone doesn’t attend 4:30 AM yoga class.

Like most blowhards, this bag is a bad habit of telling the same story over and over again. Saying you are made of rice and made of grain and gluten-free and vegan and celiac friendly and kosher is pretty much repeating yourself, much like saying you are a huge fan of anime and single.

I was also surprised to discover that I had purchased negative one serving:

This make me hesitant to open it, for fear that doing so would obligate me to fill the bag with chips-I-mean-crisps of my own making and send it to the company.

Rating: Hey, these really are crisp. And they taste healthy–not “having trouble choking this down” healthy, but like the flavor powder is real onion and garlic instead of some compound patented by DuPont. The RiceWorks website bears all this out, and their FAQ covers every possible concern. Now I kind of feel bad about making fun of them (the RiceWorks guys, I mean; anime fans, you are on your own). So yeah, I guess this really is a pretty good for you–or at least not bad. That doesn’t change the fact that you are eating slabs o’ rice, though. 50ยข/$1.




One Response to “108: Riceworks Salsa Fresh Gourmet Brown Rice Chips”

  1. zach says:

    not to mention that 180 calories seems excessive for such a “healthy” option. and look at the weasel wording on the front, “1/3 less fat than most salty snacks.” seeing as this bag has 12%DV leads me to believe that they have a salt creature determining what “salty” means.

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