I have long harbored suspicions about Reese’s Peanut Butter Cups.

Specifically, about the relationship between size and deliciousocity. Because, to my mind, the “Reese’s Peanut Butter Cups Miniatures”–you know, the eat-em-by-the-handful variety found in Trick-or-Treat bags and the bowl on your reception desk–have a better ratio of chocolate to PB than the full-sized thing.
Well, when I find myself with a scientific question in need of answering, I know what to do: outsource it to someone smart. In this case, I tossed it to Rob Cockerham of Cockeyed. You can read his findings here: How Much is Inside Reese’s Peanut Butter Cups?.
Rating: Regardless of size, these things are pretty damned good. That said, my enjoyment was marred by just too things. One, (a), the full-sized cups are just a lil’ too sweet for my liking. And that’s coming from someone who has not only a sweet tooth but a sweet uvula and a sweet esophagus and pretty much a sweet alimentary tract as a whole. I suspect the real, secret creation of these things involved the guy with the chocolate bar bumping into the guy with the open jar of peanut butter and then the two being struck by a lorry full of sugar.
Also, two, (b), Reese has apparently trademarked their background.

This probably jeopardizes publication of my epistolary novel, which tells of growing up white and middle-class in the suburbs, and is entitled “The Color Orange”. Lame. 85¢/$1.


Team Mini! As much as I love Reeses, I also feel like more chocolate is needed to balance the PB. The Giant cups actually are closer to this ratio, but they are just too darn Giant.
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Yes, but where is the part where you explain why the same product is marketed in the US as “Reese’s” and in Canada as “Reese”? And with different product-ID colors — weirdly, if I remember correctly (I refuse to Google it, on the grounds that my web surfing is obvious very high caliber and nontrivial), they use an American/Harlem Globetrotters red/white/blue scheme in Canada.
While I get the concept of target markets and differing psychographics and the unique soul of the Canadian consumer, the decision making behind Canada-specific branding campaigns seems generally consistent with both binge drinking and dementia.
Come to think of it, I do not really understand Canadians either.
Oh man, I just found this blog and it is awesome. I wish I could go through our vending machine. Please write some more!!!
PB surpassing chocolate ratio is critical and the very essence and foundation of the Reese’s Peanut Butter Cups – nothing compares to the original. In this case, I’m a traditinalist – one regular cup, please!
Back when I was a kid, (60′s) I would eat all the chocolate in a cup, and you could roll the pb into a ball, squish it, stretch it, and it was still delicious. When did they start sucking all the peanut oil out leaving that dry peanut powder inside?
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